Showing our Hearts of Gold this September
August 29, 2020

Put on your gold and get out your running shoes because we are going gold in September to support Sienna-lead A Shelter for Cancer Families (ASCF) “Hearts of Gold” campaign.

New to the campaign, which creates awareness of childhood cancer, is the Gold Stroll, a virtual run/walk throughout the month raising money for families affected by pediatric cancer. Supporters can participate in small groups or as individuals and choose their “goal-den” distance for the month from about 3.5 miles mile to near 15 miles. Participants can also register to support ASCF without fundraising or choose to fundraise without running or walking as a virtual participant. Further show your support during the Gold Stroll or throughout the month by stopping by one of Sienna’s 19 models to pick up a stylish (and free!) Sienna Gold hat.

There is also a 1-mile Gold Stroll Saturday, Sept. 12, starting and ending at the farmers market on Sienna Springs. The path will be marked, and finishers receive a free cold beverage. Those interested can participate at their own pace during the market’s hours of 10 a.m. to 2 p.m.

“Nearly 16,000 children are diagnosed with cancer each year in the U.S. and our Hearts of Gold campaign provides everyone an opportunity to support these families through the programs offered by ASCF,” said Monica Agostinelli, Chief Executive Officer and Executive Director of ASCF. “We are encouraging people to run, walk, skip or stroll in honor or in memory of a loved one or simply to raise awareness of the cause.”

Individuals or teams participating in the Gold Stroll can register online at

“A Shelter for Cancer Families is one of a number of non-profits founded by Sienna residents, so we definitely want to support their cause as much as possible,” said Allison Bond, Sienna Marketing Director. “As a community, Sienna has a giving nature, and care and compassion are our core values here. We encourage everyone to wear gold — whether it be a Gold Stroll hat, a campaign T-shirt or just gold clothing you already own — to show your support.”

With more than 35 miles of interconnected sidewalks and trails, Sienna has a seemingly endless opportunity for people to participate in the Gold Stroll.

Everyone also can show their support by purchasing a Hearts of Gold yard sign and putting it in their yard during September. The signs and other merchandise can be purchased online at

Sienna’s heartfelt support of local non-profits and causes is a differentiator for the community, Bond says, and is a factor home buyers sometimes overlook.

“Living in a community that is founded on compassion and generosity fosters a pay-it-forward spirit,” Bond said. “That’s one reason there are so many Sienna-based charities such as A Shelter for Cancer Families and why Sienna residents often respond in force when there is a need in the surrounding area.”

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