Sienna Brings Real Estate Star Power to Sawmill Lake Club
May 10, 2019

Direct from Bravo TV to Sienna — Million Dollar Listing Los Angeles star and author of The Altman Close: Million Dollar Negotiating Tactics from America’s Top-Selling Real Estate AgentJosh Altman entertained and inspired more than 100 top-producing real estate agents at Sienna’s recent VIP Realtor Celebrity Luncheon.

With more than $3.5 billion worth of real estate sold along with his brother and partner Matt, Josh has plenty of useful intel to share with both seasoned Realtors and those new to the industry.

To those just starting out, he says the trifecta to success is:

  • Be an expert
  • Be persistent
  • Maintain constant communication with your clients

And he advises to know your home inside and out — know who built it, what materials were used and any unusual stories about the finishes. He likes to call these tidbits of information “Altman Hammers” that he can use in negotiating a deal. And while Josh is usually working high-end transactions — clients include Mila Kunis, Mark Wahlberg, Miley Cyrus, Scott Disick and Kim/Kanye — he says negotiating tactics are the same regardless of the price of the home.

A few other Josh Altman-isms he shared with the crowd:

  • You need to look like you can afford what you’re selling.
  • “I sell the dream.”
  • Wanna make money? Work hard…er!
  • Old school interaction is essential – versus texting or emailing. 

Josh was also nice enough to meet with many attendees and pose for photos. You can check them out here. And then check Josh out on Bravo’s Million Dollar Listing Los Angeles!


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